For the 100th season of the NFL, Snickers is unveiling a dazzling diamond chain designed by famed jeweler Ben Baller. Every week of the NFL season, the chain will be sported by the person who has been deemed the “Hungriest Player.” Near the end of the season, Snickers will be inviting fans to cast their vote for who is the Hungriest Player of all, and that player will get to share proceeds from the chain to a charity of their choice.

The “S” chain itself boasts a pendant that’s encrusted with 47 carats of brilliant-cut diamonds, sapphires and rubies in the colors that form the brand’s recognizable logo.

NFL legend DeMarcus Ware will be passing the chain to the first person following the games this weekend.


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